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DecisionMarketing
decisionmarketing.co.uk > news > uk-marketers-urged-to-get-in-shape-for-new-eu-ai-laws

UK marketers urged to get in shape for new EU AI laws

2+ hour, 11+ min ago   (288+ words) August 5, 2026 1:42 pm UK brands and their agencies are being warned to wake up to the new landmark transparency rules under the EU AI Act, which came into force this week and carry major implications for the sector. If a London-based…...

DecisionMarketing
decisionmarketing.co.uk > views > why-a-little-bit-of-friction-helps-build-the-experience

Why a little bit of friction helps build the experience

5+ day, 9+ hour ago   (701+ words) July 31, 2026 6:21 am For years, the dominant thinking in customer experience has been to remove friction wherever possible. And in many cases, that still holds true. When you’re ordering a taxi or making a payment, speed and simplicity are the product…...

DecisionMarketing
decisionmarketing.co.uk > top-story > double-busy-uk-marketers-stuck-in-survival-mode

'Double busy' UK marketers stuck in 'survival mode"

1+ week, 7+ hour ago   (466+ words) July 29, 2026 8:24 am Three quarters of UK marketers claim the industry is stuck in “survival mode”, with nearly two thirds admitting they spend most of their time reacting to short-term requests rather than planning ahead. So says The Marketer’s Survival Guide,…...

DecisionMarketing
decisionmarketing.co.uk > top-story > kingfisher-appoints-its-first-head-of-data-monetisation

Kingfisher appoints its first head of data monetisation

1+ week, 2+ day ago   (356+ words) July 27, 2026 9:52 am Kingfisher, the home improvement retail giant which owns B&Q, Screwfix and TradePoint in the UK, is aiming to tap into its huge banks of customer data by appointing its first head of data monetisation. Former DunnHumby executive…...

DecisionMarketing
decisionmarketing.co.uk > top-story > brits-crave-the-human-touch-as-digital-fatigue-sets-in

Brits crave the human touch as digital fatigue sets in

1+ week, 5+ day ago   (530+ words) July 24, 2026 8:00 am British consumers are retreating from an increasingly automated world to seek “authentic human connection”, craving analogue experiences amid a perceived overreliance on tech, as they battle against the ongoing permacrisis. According to a whitepaper titled The Connection Economy…...

DecisionMarketing
decisionmarketing.co.uk > news > marketers-powerless-to-act-on-underperforming-activity

Marketers powerless to act on underperforming activity

2+ week, 1+ day ago   (435+ words) July 21, 2026 11:39 am The rise of AI might be proving a boon for some areas of marketing but it is having a major impact on campaign reporting, meaning brands are often unable to act quickly enough to pull or adjust failing…...

DecisionMarketing
decisionmarketing.co.uk > top-story > bellwether-reaction-the-rise-of-the-wise-investment

Bellwether reaction: 'The rise of the wise investment"

2+ week, 5+ day ago   (784+ words) July 17, 2026 8:30 am This week’s IPA Bellwether Report has revealed that UK companies are continuing to bolster their marketing spend, revising their budgets up to the second highest level in two years in Q2 2026 – with events, direct marketing and video leading the…...

DecisionMarketing
decisionmarketing.co.uk > news > search-begins-for-new-boss-of-information-commission

Search begins for new boss of Information Commission

3+ week, 14+ min ago   (616+ words) July 15, 2026 3:39 pm The Government has kicked off the search for a new Information Commission chair – the role which was all but nailed on for disgraced former commissioner John Edwards – while appointing seven new non-executive members to the Information Commission Board,…...

DecisionMarketing
decisionmarketing.co.uk > news > hostelworld-appoints-agency-for-ad-strategy-overhaul

Hostelworld appoints agency for ad strategy overhaul

3+ week, 6+ day ago   (312+ words) July 9, 2026 1:48 pm Social network-powered online travel agent Hostelworld is seeking to build cultural relevance with its youth, backpacker, and budget-travel audience with appointment of Neverland Creative to lead its creative strategy. The agency has been briefed to develop a new…...

DecisionMarketing
decisionmarketing.co.uk > news > union-demands-urgent-action-as-ico-row-escalates

Union demands 'urgent action' as ICO row escalates

4+ week, 1+ day ago   (604+ words) July 7, 2026 8:36 am The trade union which represents staff at the Information Commissioner’s Office has demanded urgent action to address what it calls “serious concerns about workplace culture, staff wellbeing and leadership accountability” at the regulator following a workplace investigation into…...