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Latest Articles
AEO for E-commerce: Optimizing for AI Shopping Assistants
8+ min ago (435+ words) Something fundamental has shifted in how people begin shopping online, and the numbers make it hard to ignore. According to L.E.K. Consulting research cited by MarTech, 46% of AI users now start their purchase research on a standalone AI platform — ChatGPT, Gemini,…...
Kroger Adds 'Product Listing Ads' In AI Shopping Assistant Results
9+ hour, 38+ min ago (325+ words) Ecommerce continues to evolve beyond the search bar. This week, Kroger Precision Marketing (KPM) integrated product listing ads (PLA) as new placements within Kroger's new AI shopping assistant, providing a new AI experience. The ads are clearly identified as sponsored…...
Five Rolex References That Identify You As An Enthusiast
1+ hour, 19+ min ago (203+ words) Here are five Rolex watches that, in my experience, separate the enthusiast from the person who “just wanted a Rolex.” And because five never quite feels like enough, there’s a bonus watch at the end for anyone who wants to…...
Global Creators Turn to Yiwu as Livestream Commerce Gains Momentum
1+ hour, 49+ min ago (323+ words) YIWU, China, Aug. 5, 2026 /PRNewswire/ — An increasing number of content creators from around the world are traveling to Yiwu to explore wholesale markets and host livestream shopping sessions, reflecting the city’s growing role in cross-border e-commerce. Backed by one of the…...
Current Trends in Lab Grown Diamond Rings for 2026: What Modern Buyers Are Choosing
1+ hour, 51+ min ago (567+ words) Diamond rings lab grown are still the benchmark of fine jewellery in 2026. Purchasers are not just interested in the lowest prices,...
Amazon Loses US Court Ban on Perplexity’s AI Shopping Tools
3+ hour, 25+ min ago (142+ words) A US appeals court on Tuesday overturned a ruling that had temporarily barred Perplexity from using its AI-powered agentic shopping tools on Amazon’s platform. The ruling is the first by a federal appeals court to address whether AI agents acting…...
Blockchain + Trendy Toys: Hartfort Reshapes the Value of Trendy Toys with NFT
2+ hour, 50+ min ago (1152+ words) 36 Kr Blockchain + Trendy Toys: Hartfort Reshapes the Value of Trendy Toys with NFT The consumption of domestic trendy toys and plush toys is extending from children's playmates and gift items to scenarios of emotional companionship, daily display and collection expression…...
Apparel Group launches AIVI for smarter Back-to-School shopping
5+ hour, 28+ min ago (105+ words) Designed to be more personalised, more immersive, and more connected, AIVI helps customers discover products that match their preferences while making shopping faster and more intuitive. Combined with delivery in as little as 60 minutes, the platform brings together inspiration, convenience,…...
Amazon Shadow Demand Lab - Capafy
14+ hour, 17+ min ago (284+ words) Amazon returns usually explain what went wrong with the current product. Amazon Shadow Demand Lab asks a harder question: What were those customers actually trying to buy, and does that opportunity deserve an inventory investment? The Agent converts return signals…...
How Myntra is engineering the next generation of digital commerce: CTO
8+ min ago (251+ words) The biggest impact has come from embedding AI across customer, seller and operational journeys rather than treating it as a standalone capability. AI-powered discovery and personalisation have contributed to around 20% higher conversions in 2026 YTD versus 2024, with 90% of monthly active users…...