Voice of Customer & Research

1+ day, 14+ hour ago   (172+ words) The former chief strategy officer at Wieden+Kennedy Amsterdam explains what his new book, Strategy Is A Verb, reveals about brands, creativity and how people think As Martin Weigel would have it, strategy is not a framework or a theory....

19+ hour, 41+ min ago   (13+ words) konsulteer.com...

1+ hour, 36+ min ago   (258+ words) The forest products industry in the United States has a competitive advantage that cannot be taken away – we are the market. I often use two maps in any presentations I give to illustrate this point – there are precious few places…...

1+ day, 9+ hour ago   (1115+ words) Hanneke Faber shares how her company has been affected by a combination of tariffs, inflation and the rising cost of microchips. She also gives a broad outlook on regional consumer tech markets and discusses how these factors play into Logitech’s…...

3+ hour, 32+ min ago   (591+ words) In the June-August 2026 issue of NZ Marketing magazine, we asked agency founders to tell us the story behind why they started their agency, their favourite thing, what they’ve learned and their best advice. I started Moda to create the kind…...

9+ hour, 16+ min ago   (1731+ words) Even amid the headwinds buffeting the premium to prestige spirits market today, William Grant & Sons takes an upbeat view of the opportunities that single malts in particular represent, with travel retail a vital channel in amplifying its brands to new…...

1+ week, 22+ hour ago   (521+ words) KoAnn Vikoren Skrzyniarz, CEO and Founder of Sustainable Brands, discusses the new consumer mandate for brands and what it means for the future of purpose. Interviewer: Victoria Glazar, Global Purpose & Social Impact at FINN Partners Vickie: Today we’re here to…...

7+ hour, 38+ min ago   (42+ words) hartenergy.com Geothermal’s Next Challenge: Turning Momentum into Bankable Scale Liberty Energy CEO Ron Gusek said California's restrictions on oil and gas production have weakened energy security and increased dependence on foreign fuel supplies....

6+ hour, 4+ min ago   (761+ words) Stradvert is a street-interview ad agency that sends hosts with microphones into public spaces to capture strangers’ reactions to a client’s product. Founded in 2024, Stradvert now runs productions across the UK and the U.S., with Ryan managing the company…...

6+ hour, 49+ min ago   (745+ words) CANNES, France — Kantar’s annual ad receptivity research spans every generation from boomers to Gen Z. The finding that stood out at this year’s Beet.TV Leadership Summit with the OAAA at Cannes Lions: across all four demographics, out-of-home consistently ranks…...