Brand & Positioning

23+ hour, 17+ min ago   (298+ words) Carden plays Klaviyo’s ‘Brand BFF’ in a created take on the relationship between CRM technology and marketers. Klaviyo and independent creative strategy company Gus have launched “Your Brand’s Best Friend,” the CRM company’s first global brand campaign since unveiling its…...

8+ hour, 14+ min ago   (315+ words) SEMA Data, the automotive aftermarket industry’s largest product data repository, has honored 88 brands with SEMA Data Excellence Awards, marking the highest number of honorees in the program’s history, according to SEMA officials in a press release. “Great product data turns…...

13+ hour, 36+ min ago   (326+ words) A full-funnel campaign focuses on a dark alter ego for the easy button that leads to workplace conundrums like misprinted store signs. Staples is iterating on its easy button brand platform — again — as the office supplies retailer tries to better…...

3+ hour, 35+ min ago   (138+ words) A few months ago, I wrote about Starbuck in South Korea torching their brand with a promo that appeared to mock an infamous event in the nation’s history. Now Converse has outdone them. But first, a word from our sponsor!...

1+ week, 23+ hour ago   (521+ words) KoAnn Vikoren Skrzyniarz, CEO and Founder of Sustainable Brands, discusses the new consumer mandate for brands and what it means for the future of purpose. Interviewer: Victoria Glazar, Global Purpose & Social Impact at FINN Partners Vickie: Today we’re here to…...

6+ hour, 40+ min ago   (371+ words) HOTELSMag.com My Place Hotels relaunches Trend conversion brand My Place Hotels of America today formally relaunched Trend by My Place at its 2026 convention in Miami. The relaunch introduces a three-tier platform that gives independent owners and conversion candidates a…...

2+ hour, 51+ min ago   (718+ words) At the same time, Digitally Native Vertical Brands (DNVBs) are gaining ground by turning their founders into powerful communication channels, while traditional brands face a new battle: attention. Against this backdrop, some of the world’s most recognised business leaders have…...

7+ hour, 21+ min ago   (329+ words) A Coinbase campaign set in a video game universe won two D&AD Black Pencils, one of the most prestigious accolades in the ad industry. This year, D&AD awarded four Black Pencils, its top prize “reserved for work considered…...

13+ hour, 25+ min ago   (813+ words) by Billy Langsworthy Published 23.09.26 Brands Untapped has revealed the finalists for the inaugural Brands Untapped Awards. The Brands Untapped Awards celebrates the achievements of the licensing industry’s incredible community of creatives, designers and product developers… Categories are divided into five…...

8+ hour, 46+ min ago   (290+ words) "Gimme That Golden" is the Texas chicken chain's boldest campaign to date, built to stand out in an increasingly crowded category Dallas, TX · United States (PRUnderground) September 23, 2026 The LOOMIS Agency's new creative platform for Golden Chick, "Gimme That Golden," scored…...