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News
Kroger Adds 'Product Listing Ads' In AI Shopping Assistant Results
10+ hour, 47+ min ago (325+ words) Ecommerce continues to evolve beyond the search bar. This week, Kroger Precision Marketing (KPM) integrated product listing ads (PLA) as new placements within Kroger's new AI shopping assistant, providing a new AI experience. The ads are clearly identified as sponsored…...
WPP Upgrades Global Ad Outlook: Cites Waning Tariff, AI Bubble Concerns
11+ hour, 31+ min ago (216+ words) WPP Media has markedly upgraded its global advertising-growth forecast for this year and next, as well as for the remainder of the decade. The revised forecast boosts WPP Media's June mid-year forecast nearly three points for 2025 and a full point…...
Intent Predictions Advance For Ads Served In Apps
11+ hour, 44+ min ago (492+ words) Marketers are beginning to think of AI assistants as an advertising channel specifically for certain categories such as travel, healthcare and financial services. AI has been built on the ability to identify intent before it occurs -- not as a prediction,…...
DoorDash Approved For Drone Delivery, Agentic Ordering Via Shopify
4+ hour, 50+ min ago (657+ words) DoorDash is creating a different type of retail media network (RMN) -- one that could enable media buyers to purchase ad placements across a variety of media not yet explored. The company received Federal Aviation Administration (FAA) Part 135 air carrier certification…...
Amazon Ads Spend Jumps 22% In Q1
11+ hour, 30+ min ago (369+ words) Amazon reported strong growth in its advertising business for the first quarter of 2026, with ad revenue reaching $17.2 billion -- up 22% year-on-year. The company attributed the advertising momentum to agentic commerce and AI-driven ad creative tools, with participation trends in small and…...
AI Giving Brands, Agencies Complete Optimization
15+ hour, 47+ min ago (391+ words) The agency Jellyfish, part of The Brandtech Group, has expanded on an earlier offering to use its “Share of Model” strategy to optimize across media sites. The latest update to Jellyfish's strategy builds on a belief that ads should become…...
OpenAI, Subsidiary Settle Federal Charges That They Favored Foreign Workers
6+ hour, 47+ min ago (99+ words) 08/05/2026 MediaPost Become a free MediaPost member now to read this article Log in if you are already a member OpenAI, Subsidiary Settle Federal Charges That They Favored Foreign Workers - Pitch Firm Warns Of 2027 'Mediapalooza,' Says It Will Be Different This…...
Google Should Be Forced To Shed Chrome, Advocacy Group Argues
10+ hour, 55+ min ago (514+ words) Google should be required to divest the Chrome browser, and prohibited from paying Apple to distribute Google's search engine, the nonprofit advocacy group Public Knowledge argues in a new court filing. "The record supports a categorical prohibition" on "search-related distribution…...
Google Ordered By EU Commission To Share Anonymized Search Data
15+ hour, 51+ min ago (403+ words) The European Union (EU) Commission has ordered Google to share anonymized search data with rival search engines under the Digital Markets Act, and to provide better interoperability for companies with the Google Android operating system (OS). A key part of…...
Pinterest Focuses On AI Investments In Q2 Earnings Report
9+ hour, 17+ min ago (580+ words) Pinterest’s earnings report Tuesday shows a solid second quarter for the company as artificial intelligence remains at the forefront of its advertising and consumer-facing investments, with CEO Bill Ready calling AI “a clear accelerant” for the business. Similar to last…...